Spotnana builds direct integration to Premier Inn
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Spotnana builds direct integration to Premier Inn

By Luigi Tiberio
| April 09, 2026 |
News

At Spotnana, we are building a new foundation for travel. One that gives our partners and customers access to the broadest range of content available anywhere.

Today, we are taking a step forward in this journey by announcing a direct integration with Premier Inn, the UK’s largest hotel brand.

Bridging the gap with direct connections

Legacy distribution has long made it difficult for corporate travelers to book budget-friendly options like Premier Inn within their company’s travel platform. This often results in ‘leakage,’ limiting travel managers visibility into travel spend and duty of care while leaving travelers with no choice but to manage bookings outside of the company’s travel policy. For the budget-savvy corporate traveler, this lack of transparency and choice creates a disconnected and frustrating booking experience.

That is why we have built a deep, direct API connection to Premier Inn’s portfolio of over 900 hotels across the UK, Germany, and Ireland to unlock flexible rates, self-service modifications, and travel ancillaries to travelers.

Spotnana’s TMC partners can now offer their corporate clients Premier Inn content at negotiated rates and non-flex saver options that deliver significant savings. 

Travelers will also benefit from:

  • Flexible payment options – Access to both pre-paid and pay-at-property rates, including Premier Inn’s most flexible option, which allows for free cancellations and full refunds until arrival day.
  • Ancillary purchases – The ability to purchase extras such as breakfast directly within the booking workflow.
  • Enhanced imagery – Detailed property and room imagery to ensure travelers know exactly what to expect before they arrive.
  • Consumer-grade experience –  Self-service trip modifications and cancellations. When needed, travel agents can manage global servicing requests seamlessly through Spotnana’s agent desktop.

Seamless activation and greater visibility

Through Spotnana Cloud for TMCs, our partners can activate Premier Inn content seamlessly through our configurable controls.

This integration eliminates data silos by providing travelers, travel managers, and agents with instant access to the same live booking information.

“We are unlocking more affordable hotel options for corporate travelers via Spotnana’s vast TMC partner network through this direct integration,” said Tim Sleep, Director of Sales and Distribution at Premier Inn. “At Premier Inn, we want to ensure a frictionless experience for every guest, from the moment they book to the moment they check out. By partnering with Spotnana, we are putting more power in the hands of corporate travelers, enabling them to browse, book, pay, and modify their own hotel reservations effortlessly.”

Better rates and infrastructure for the modern traveler

By connecting directly to Premier Inn’s latest API, we are delivering value and a fundamentally better experience for the budget-conscious corporate traveler.

“Our goal is to make content fragmentation a concern of the past by building deep direct connections to the world’s largest travel providers, reinforcing Spotnana’s commitment to delivering better experiences for travelers, agents, and travel buyers alike,” said Bill Brindle, Executive Vice President of Content and Distribution at Spotnana. “Developing this deep integration with Premier Inn provides comprehensive inventory and flexible rates that offer a fundamentally better experience for the budget-conscious corporate traveler.”

As the industry moves toward a world of direct connectivity and personalized offers, Spotnana will continue to provide the open, modern infrastructure that simplifies the corporate travel experience. 

To learn more about how Spotnana’s direct integration to Premier Inn can benefit your corporate travel program, reach out for a demo today.

Written by

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Luigi Tiberio

Luigi Tiberio leads strategic partnerships with hotel chains at Spotnana. He brings over 20 years of experience in travel technology and specializes in optimizing distribution strategies and delivering innovative, high-impact travel solutions. Luigi enables partners to unlock greater value, streamline operations, and deliver seamless, customizable travel experiences. He is also fluent in French, English, and Italian.